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The Marketing Agency Blueprint by Paul Roetzer is a fantastic and inspiring, read for professionals and entrepreneurs in the Digital Marketing industry. It narrates the humble beginnings of PR 20/20, and how it surpassed challenging times. It also mentions the importance of using SaaS – software as a business – for any digital or hybrid marketing agencies to move forward.
The literature is filled with ambitions, stories of great teamwork and fantastic leadership skills. Paul Roetzer also highlights the importance of providing great atmosphere for team members, whilst nurturing their enthusiasm. A rare and integral trait that any team leader must have to succeed.
Furthermore, It contains some of the author’s personal analogies on renowned traditional marketing agencies, whose glory had long gone due to reluctance to change. A crucial action that many traditional agencies have to take to compete, and succeed in the creative, yet carnivorous marketing/PR industry to date.
To conclude, an inspirational piece of literature that will ignite the passion of digital marketing entrepreneurs or practitioners. A simple, informative and useful book that you will surely enjoy and remember.
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