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The PR Masterclass by former journalist Alex Singleton gives you his insight on what most PR professionals do wrong when pitching to journalists. The book explains to the reader why it’s vital to do research when aiming for free publicity, and why spamming journalists press releases should be avoided. It is also suitable for those who want to understand PR better or are just starting their career in the field.
Furthermore, The PR Masterclass contains advice on approaching the media that most journalist will agree on. It gives concrete examples of successful and failed PR campaigns by prolific corporations; mistakes that many PR professionals, and companies still make today.
However, contrary to what others are saying about newswires, Singleton suggested that only those with strict guidelines should be used. This is because most newswires can get your press releases in Google News, but no real traffic or interests from the media. Again, costing firms who don’t know the difference between good and bad PR campaigns money without any ROI and ROE.
In conclusion, another book that I enjoyed and loved reading, which also helped me understand PR better from a journalistic point of view.
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Mi biblioteca oculta por Kyla 
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